Case Studies

ING's Structured Lending and Structured Acquisition Finance teams were doing interesting work that almost no women in finance had heard of. We changed that, and the applications followed.

Accuracy had a female Managing Partner, an active presence at student events, and a genuine commitment to changing their team. What they were missing was the right positioning to make women actually see themselves there. We helped them find it.

FxF brought Greenpeak Partners to Munich for a sold-out Pilates & Private Equity evening that reached 30,000+ women online and filled every spot in the room.

A Role Model Story campaign for McKinsey that reached 22,000+ women in finance. Because if women can't see themselves at a company, they won't apply.

AI ambition is everywhere in finance. Real business value is rare. We brought together 10 C-level women in Amsterdam for an invite-only roundtable breakfast on what it actually takes to scale AI from pilot to production, and helped ADC Consulting convert more than half the room into warm leads before the morning was over.

A six-week campaign that turned a brand belief into a sold-out room. From a content shoot in Covent Garden to 110,000+ impressions online, we built the anticipation, filled the seats, and created an evening that generated £4,500 in product sales and a 4.8 rating, without a single paid ad.

For International Women's Day, we took Datasite's belief in the women shaping M&A and private equity on tour across London and Paris: two cities, two sold-out events, and a campaign that reached 60,000+ women in finance without a single paid ad.