Mentha Capital

Mentha Capital and FxF customer story

Challenge

As a mid-market Private Equity firm, Mentha Capital already had strong female representation within their team. However, they faced a different challenge:

  • Need for Visibility: Mentha wanted to showcase their inclusive culture and attract more young female talent, but lacked a platform to do so effectively.

  • Emphasis on Culture Fit: Finding candidates who aligned with Mentha’s collaborative and entrepreneurial culture was key.

Solution

FxF provided the stage, and the network.

We started by diving into what made Mentha’s culture truly special: from their entrepreneurial mindset to their team-driven approach. This helped us define the kind of talent that would not only be a great fit on paper but also thrive within the Mentha environment.

To bring their story to the right audience, Mentha promoted their inclusive brand.

Results

1

Inclusive brand awareness

Inclusive brand awareness

Mentha successfully built an inclusive employer brand that is now recognized and respected by next-gen female professionals.

Mentha successfully built an inclusive employer brand that is now recognized and respected by next-gen female professionals.

2

Successful hires

Successful hires

9 women hired via FxF over 3 years, including 2 full-time starters.

9 women hired via FxF over 3 years, including 2 full-time starters.

3

Cultural alignment

Cultural alignment

Every hire reflected Mentha’s priority on finding people who fit and thrive within their culture.

Every hire reflected Mentha’s priority on finding people who fit and thrive within their culture.

Quote

"Mentha continues to lead with authenticity, proving that when you understand your culture deeply and share it intentionally, the right people will find their way to you."

— Mentha Capital

Singel 542, Amsterdam

Get started now

Be part of the change. Let's get more women into finance, together.

© 2025 Female x Finance

Singel 542, Amsterdam

Get started now

Be part of the change. Let's get more women into finance, together.

© 2025 Female x Finance

Singel 542, Amsterdam

Get started now

Be part of the change. Let's get more women into finance, together.

© 2025 Female x Finance

Singel 542, Amsterdam

Get started now

Be part of the change. Let's get more women into finance, together.

© 2025 Female x Finance

Singel 542, Amsterdam

Get started now

Be part of the change. Let's get more women into finance, together.

© 2025 Female x Finance