Mentha Capital
Challenge
As a mid-market Private Equity firm, Mentha Capital already had strong female representation within their team. However, they faced a different challenge:
Need for Visibility: Mentha wanted to showcase their inclusive culture and attract more young female talent, but lacked a platform to do so effectively.
Emphasis on Culture Fit: Finding candidates who aligned with Mentha’s collaborative and entrepreneurial culture was key.
Solution
FxF provided the stage, and the network.
We started by diving into what made Mentha’s culture truly special: from their entrepreneurial mindset to their team-driven approach. This helped us define the kind of talent that would not only be a great fit on paper but also thrive within the Mentha environment.
To bring their story to the right audience, Mentha promoted their inclusive brand.
Results
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Quote
"Mentha continues to lead with authenticity, proving that when you understand your culture deeply and share it intentionally, the right people will find their way to you."
— Mentha Capital
